The
Randi
Downtown Salt Lake City, Utah
The Brief
When CW Urban purchased the land that would become The Randi, it was nothing more than a broken-up surface parking lot. But the potential for some of the highest-value apartments in the city was already there.
Demand for urban apartments was surging in Utah’s capital, and there was hardly a more central location — unmatched access to neighborhood drinks, dining, and shopping. To hit projected rents, savvy owners knew the rooftop had to do real work.
Then construction costs climbed. The rooftop scope had to come down. Most teams would’ve cut program. Instead, we held the experience and rearranged the design to fit a smaller footprint.
The 61-unit building had no room to compete on scale. It had to compete on the moment you walked onto the roof.
Standout Features
Project Film
Small rooftop. Big signal.
The Randi proves a boutique rooftop can carry the whole building story. The movement sells the scale, the edge condition, and the feeling of being above downtown.
Our Approach
Premium experience. Compressed footprint. Every inch of the 4,200 sq ft rooftop was strategically planned to support social connection, comfort, and a little visual drama.
We collaborated with the CW Urban architectural team to honor their theme — style with substance — and translate it into a rooftop that would actually carry leasing weight.
When climbing construction costs forced a reduction in scope, we didn’t cut program. We rearranged it. The fire lounge, kitchen, dining and sun deck all stayed — just stacked smarter, with continuous seating and unobstructed sightlines doing more of the work than walls would have.
Every decision answered one test — why would someone come up here? That focus turned 4,200 square feet into a seven-figure story.
Outstanding immersive rooftops are uncommon on smaller projects because the math is harder. With the right strategy, the math still works. That’s exactly what sets The Randi apart from the growing list of luxury apartment buildings downtown.
What if your smallest site
was your strongest story?
The Randi proved that boutique rooftops can outperform larger ones when designed with intent. Your project doesn’t need scale to make a name — it needs the right four thousand square feet.
Imagine This for Your Project →The rooftop at The Randi is a standout amenity downtown. The 360 views were there — Loft Six Four brought them to life. They transformed the top of a multifamily building into a gathering place where residents connect in an outdoor lounge in the sky
Darlene Carter CEO, CW Urban
Results
The rooftop at The Randi sets it apart from other developments as a premier apartment building in the heart of Salt Lake City.
It became a valuable sales tool, contributing to a successful lease-up. Imagery of the rooftop now leads the building’s marketing — the stylish architectural aesthetic and the central location, both made tangible from one photo.
Beyond the headline number, The Randi became a CW Urban internal proof point: amenity investment converts directly into lease velocity and asset value, even on a 61-unit footprint.
It’s not the size — it’s the strategy. This rooftop punches above its weight and proves how smart design unlocks maximum ROI on smaller sites.
“The rooftop at The Randi isn’t just beautiful — it performs. Loft Six Four took a compact roof and turned it into something residents actually use, every day.”
Darlene Carter — CEO, CW Urban
Your project deserves
this level of thinking.
Whether you’re a developer, architect, or builder — if your outdoor space needs to define the project, we should talk.