The Randi.
Over 4,000 square feet of rooftop amenity above an urban infill building, with 360 views of the downtown skyline and the Wasatch Mountains.
The site had no room to compete on scale. So it competes on the moment you step onto the roof.
From a surface parking lot to impressive urban apartments.
When CW Urban purchased the land that would become The Randi, it was nothing more than a broken-up surface parking lot. But the potential for some of the highest-value apartments in the city was already there.
Demand for urban apartments was surging in Utah's capital, and there was hardly a more central location, with unmatched access to neighborhood drinks, dining, and shopping. To sell the project and confidently meet the projected rents, the owners knew a rooftop amenity would be key.
Loft Six Four collaborated with the CW Urban architectural team to create a rooftop amenity that honored their theme of combining style with substance.
Two large gathering spaces for grilling and dining, a sun lounge, and a 10-foot communal fire pit, with 360 views of Salt Lake City and the Wasatch Mountains.
At over 4,000 square feet, the rooftop is one of the most expansive multifamily rooftops in the city. Conversation nodes are programmed around an outdoor kitchen, fire pits, lounge areas, and water-wise landscaping, so the deck stays generous even when the program is full.
Reduced area, consistent value.
At over 4,000 square feet, the rooftop is one of the most expansive multifamily rooftops in the city, but it was originally planned to be even larger. Climbing construction costs dictated a reduction in scope.
Rather than eliminate program elements, Loft Six Four maintained the experience by rearranging the design to fit a smaller space, delivering the same value to CW Urban and to residents.
The rooftop features two large gathering spaces for grilling and dining, a sun lounge, and a 10-foot long communal fire pit, with 360 views of Salt Lake City and the Wasatch Mountains.
It's not the size. It's the strategy.
The rooftop sets The Randi apart as a premier apartment building in the heart of Salt Lake City, and it became a valuable sales tool that contributed to a successful lease-up.
Imagery of the rooftop now highlights the building's most marketable characteristics, the stylish architectural aesthetic and the convenient urban location, both made tangible from a single photo.
By increasing unit rent prices, the rooftop adds an estimated $1 million to the overall value of the property, at least.
The rooftop at theRANDI is a standout amenity downtown. The 360 views were there but Loft Six Four brought them to life. They transformed the top of a multifamily building to a gathering place where residents can connect in an outdoor lounge in the sky. Conversation nodes are programmed around an outdoor kitchen, fire pits, lounge areas and water wise landscaping.
