§ 04.01 — Selected Rooftop
4th West Apartments
26,000 sq ft of lifestyle deck and 28,000 sq ft of courtyards — the outdoor experience that drove a $160M sale.
Salt Lake City, UT 2024 26,000 SQ FT Rooftop Deck
View project → § 04 — Service
Rooftops & Outdoor Experiences
Don’t let your outdoors be the letdown. We design the spaces people talk about.
Developers, architects, and builders bring us in when the outdoor space needs to define the project.
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We’ve Seen It Before
Beautiful buildings.
Incredible interiors.
And then you step outside and think, “Oh.”
Budgets blow out, the wrong consultants jump in, and suddenly the big reveal falls flat.
It’s frustrating. And completely avoidable.
This is where we thrive. We come in early, when the outdoor space still has the power to shape the project as a core part of the experience.
We design rooftops, courtyards, and shared spaces people actually use. Spaces that strengthen leasing, reputation, and long-term value once people move in, not just on opening day.
We’re known for setting the benchmark in rooftop design. But what really matters is how these spaces perform once people move in. How they feel. How they ‘wear in’. How they support the project long after opening day.
Rooftop Amenity — Podium Level Photography
Beautiful buildings. Incredible interiors. And then you step outside and think, “Oh.”
From the brief The disappointment moment
§ The math, on your project
The rooftop is infrastructure,
not decoration.
Here’s what it can do for your pro forma.
$0.20 per square foot per month is the stabilized rent premium attributable to a designed rooftop amenity (first-party research). Move the sliders — your project, your numbers.
Monthly rent premium $2,400 your SF × $0.20
Annual rooftop revenue $28,800 stabilized · year-1 baseline
7-year hold value $201,600 cumulative · before exit
$/unit/year $131 at this SF + unit count
Real comparables
- 4th West — 26,000 SF rooftop · building sold for $160M+
- Park Avenue — $4M+ property value uplift attributable to the rooftop
- Skyhouse — 95% sustained occupancy · $425K/year rooftop revenue
Why It Matters Commercially
Well-designed outdoor space isn’t just nice to have. It changes how a project performs.
When the outdoor experience is done properly, fewer things go wrong and the upside is real.
01
Lease Faster
Projects with standout amenities lease up faster. The rooftop becomes your showroom, your Instagram moment, your competitive edge.
02
Stronger Pricing
Premium outdoor spaces support premium rents. Our Park Avenue rooftop contributed $4M+ in added property value through increased rental returns.
03
Hype-Level Reputation
The outdoor space becomes what people photograph, share, and tell their friends about. It generates organic demand that money can’t buy.
04
Fewer Problems
Designing over structure is technical. Getting it right from the start means fewer change orders, fewer surprises, and a smoother path to delivery.
Straight Talk
Questions we hear. Answers we give.
We’d rather address these head-on than have you wondering.
“Can’t our usual landscape architect do this?”
Possibly. We can’t speak for how others work.
What we can say is this: we’re brought in when the outdoor space needs to define the project. When it has to stand out. When the site is complex. When it needs to perform, not just look good.
We design outdoor environments that are bold, integrated, and built to work in the real world. On the ground, on structure, or in the sky.
I can always count on Loft Six Four to deliver a well-planned and cutting-edge site and urban landscape architectural design.Steve Broadbent — Partner, Thrive Development
“We’ve found someone cheaper.”
Sure. You always can.
Cheaper usually means generic thinking up front, and less support when things get complicated.
Our clients don’t come to us to save on fees. They come to us to create iconic outdoor spaces, get visionary solutions, and avoid costly mistakes.
We’re not for everyone. If this resonates with you, let’s chat.
“Is it really worth spending on the landscape?”
It matters more than you think.
We may sound biased, but the numbers don’t lie. On our Park Avenue project, the rooftop pool terrace contributed more than $4 million in added property value through increased rental returns.
When the landscape is done well, it carries the experience. It becomes the place people choose to spend their time beyond their four walls.
Post House is one of the most successful mixed-use projects in the country. Clients fly in from all over the US to see it. The design, the landscape, the place-making—it’s paying off in spades.Pieter Berger — Principal, MVE + Partners
§ 04 — Selected Rooftops
View all rooftop projects → Selected Rooftop Projects
$160M sale. 95% occupancy. The rooftop did real work.