§ 05 — Method IMMRSV™ Five Phases, One Studio
Our Process

Our IMMRSV™ Method

Our tried-and-true process keeps projects on track from day one. It aligns teams, avoids late-stage surprises, and turns outdoor space into the unforgettable part of every project.

The IMMRSV™ Method is built around three clear stages: Define, Design and Deliver. It connects every step from early thinking through to life on site, with a clear deliverable so you always know what to expect and what comes next.

Five phases with one shared goal. Let's get into it.

  1. Mind Meld
  2. Deep Dive
  3. Big Idea
  4. Follow Through
  5. Socks Off
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§ The IMMRSV™ Method

Five phases.
One studio,
start to finish.
The last phase is the one everyone else skips.

IMMRSV™ is how we take a brief from "can you help us with the rooftop?" to an asset the leasing team brags about at industry dinners. Every phase has a package. Every package has a deliverable. No black boxes.

Phase 01 / 05 · DEFINE · Discovery Phase

Projects run smoother when everyone knows what they’re working toward from day one.

→ Purpose Package™

We start by getting on the same page. Getting clear on the brief, site, ambitions, constraints, and what success looks like.

Deliverables

  • Project brief and shared goals
  • Site understanding and key constraints
  • Project priorities and what matters most
  • Agreed next steps into the next phase

What you get

A concise brief, shared priorities, and a solid foundation for design.

Phase 02 / 05 · DEFINE · Strategy and Feasibility Phase

Strong outdoor spaces need to work technically and experientially.

→ Insights Package™

This is where ideas meet real-world conditions. Budgets, structure, approvals, and buildability are all on the table. We test the thinking and lock in a direction that’s ambitious and achievable.

Deliverables

  • Feasibility and budget check
  • How the space is organised and used
  • Key technical inputs (structure, services, approvals)
  • A clear path into concept design

What you get

Design direction that’s ready to move forward.

Phase 03 / 05 · DESIGN · Concept Design Phase

This phase sets the emotional and functional tone for the project.

→ Wow Package™

Now we curate the experience. How people arrive, where they gather, where they pause. We design the atmosphere, layout, and key moments around how spaces will be used.

Deliverables

  • Concept layouts and plans
  • 3D visuals and key perspectives
  • How the space will be used day to day
  • The overall design story and intent

What you get

A concept that captures the vision, and gives the project its identity and character.

Phase 04 / 05 · DELIVER · Documentation and Coordination Phase

Good ideas only succeed when they’re properly documented and coordinated.

→ Materials Package™

We develop, detail, and coordinate the design with the wider team. We stay involved, answer questions quickly, and deal with issues early.

Deliverables

  • Detailed drawings and documentation
  • Material selection and specifications
  • Coordination with consultants and builder
  • Resolved details ready for construction

What you get

Build-ready documentation for a smooth path to construction.

Phase 05 / 05 · DELIVER · Delivery and Evaluation Phase

The real test of a project is how it feels once you start using it.

→ Performance Package™

No ‘design and dash’ once construction starts. We make sure what gets built reflects the original intent and actually works once you move in.

Deliverables

  • Ongoing input during construction
  • Quick answers to site questions
  • Review once the space is in use
  • Insights to refine the outcome

What you get

Outdoor spaces that instantly feel right and remain relevant over time.

IMMRSV™ is Loft Six Four’s in-house methodology. Put the method to work →
The term ‘Landscape Architect’ doesn’t even remotely describe what Loft Six Four is. These guys do amazing plazas and pools, and their creativity in designing rooftop and outdoor living experiences is helping us take our projects to the next level, literally and figuratively.
Jory Walker President, Beecher Walker Architects
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