Park
Avenue
Sugar House District · Salt Lake City, Utah
The Brief
There’s no hiding when you sit at one of the most prominent and exposed corners in Sugar House. The rooftop is visible from the street and neighboring buildings alike.
In a crowded multifamily market, Park Avenue needed a strong identity to support leasing performance right out of the gate.
The timeline was tight, and the clock was ticking. Concept, documentation, and construction ran in parallel, with little opportunity for revision once work began.
Standout Features
Our Approach
The solution wasn’t a run-of-the-mill pool and rooftop. Not on our watch. Instead, we set out to create an outdoor experience that would match the prominence of the site.
The rooftop runs on rhythm. It’s organised around a bold paving grid that locks into the structure below. The stripes organise the space, separating social zones from circulation without walls or barriers. That way the deck stays clear and easy to navigate, even when it’s full.
Custom tapered planters define the pool terrace and shape smaller pockets within the larger deck. They create edges to perch against, corners to gather in and places to pause.
Twelve weeks from concept to site left zero room for error. As documentation and construction overlapped, the grid became the reference point on site.
Weekly meetings with Architecture Belgique and Greystone were essential. Decisions were made face to face, issues addressed immediately, and details resolved in real time. That responsiveness reduced rework and saved more than two months on the program.
What if your rooftop
was the closer?
Park Avenue’s leasing team has one line they lead with: “The rooftop sells the building. It’s our closer.” That’s the difference between a building that asks for leases and one that earns them.
Imagine This for Your Project →The rooftop sells the building. It’s our closer
Leasing Staff Park Avenue
Results
It’s no surprise the rooftop has been a hit with residents. Leasing teams lead with it because they know how desirable it is for renters.
At night, the grid and pool lighting turn the terrace into a beacon on the Sugar House skyline.
Developer metrics estimate a $4M+ increase in property value tied to the rooftop and plaza design, alongside stronger lease velocity.
Few would guess how quickly Park Avenue was built, given how confidently it’s established itself in the neighborhood.
“Loft Six Four enhanced the amenity spaces and streetscape of the building with unique design elements and great exterior programming. Their team is responsive during design, creates unique spaces, and understands the multifamily amenity market to help projects stand out.”
Alex Stoddard — Architecture Belgique Inc.
Park Avenue Case Study 2022 — Loft Six Four
Your project deserves
this level of thinking.
Whether you’re a developer, architect, or builder — if your outdoor space needs to define the project, we should talk.