Back to Work
§ 02 — Case Study Downtown Salt Lake City · The Offices at Gateway [VERIFY] 2022 — Commercial Office Rooftop
STAND-IN BRANDON TO VET — Hidden Gem rooftop overview showing the L-shape signature feature
Transformations at The Gateway

Hidden
Gem

Downtown Salt Lake City · The Offices at Gateway

Scroll
0 sq ft
Rooftop [VERIFY]
0
Office Towers Linked
0
Outdoor Patio of Its Kind in CBD
0
Major Roof Penetrations
01
Chapter One

The Brief

STAND-IN BRANDON TO VET — Hidden Gem BEFORE: empty rooftop pre-Gateway-redevelopment STAND-IN BRANDON TO VET — Hidden Gem AFTER: finished rooftop with planters + lounge

The Gateway was undergoing a near-complete transformation — from a skeleton of a shopping mall, often called a ghost town, into a destination for entertainment, eating, living, and work.

Vestar, leading the redevelopment, had decided The Gateway would no longer be a shopping mall. A major piece of the plan was converting empty storefronts and abandoned office towers into workspace for tech firms. To draw the kind of tenants they wanted — the kind who tour with checkboxes — every commercial-building amenity expectation had to be met.

That meant the rooftop. A small rooftop, a tight retrofit budget, and structural rules that ruled out major waterproofing work or heavy penetrations.

The brief: turn 5,000 square feet of overlooked roof into the reason a tech firm signs the lease.

What Sets It Apart

Standout Features

Indoor / outdoor connection
A seamless transition between WOW Atelier’s interior lounge (“The Parlour”) and the rooftop — one continuous experience.
Lightweight, surface-mounted systems
Planters, decking, and benches detailed to live on the structure without major penetrations or waterproofing modifications.
L-shape planter strategy
A continuous green backdrop staged at the corner of the L, so each leg of the deck has visual access to the planting.
Multi-zone programming
Work pods, lounge areas, dining tables, and event-capable spaces — organized for daily flexibility within strict load limits.
Integrated bench + planter lighting
Soft ambient lighting woven into the furnishings so the space holds its mood after dark without added clutter.
Native grasses + low-maintenance palette
A planting palette that handles downtown wind exposure with color, motion, and minimal upkeep.
STAND-IN BRANDON TO VET — Hidden Gem lounge with downtown SLC skyline
02
Chapter Two

Our Approach

On-structure outdoor amenities are complex enough on their own. Building over an existing structure dials the complexity higher. The team has to know multiple rooftop scenarios cold — otherwise, things don’t come together right.

The space had to feel lush and green — somewhere employees would actually want to step outside and recharge. Our rooftop discipline came in clutch resolving the structural integrity of the deck and the irrigation + drainage demands of the planters.

The unique narrow L shape was the design opportunity. We arranged the planters to form a continuous green backdrop at the corner of the L, so each leg of the deck had visual access to plantings. We then thought through the planter layout to minimize the penetrations needed for irrigation and drainage. The result was a surprisingly green area at significantly less expense.

STAND-IN BRANDON TO VET — Hidden Gem L-corner planting pivot (the strategic green backdrop)
STAND-IN BRANDON TO VET — Hidden Gem indoor-to-outdoor transition (The Parlour to the deck)
STAND-IN BRANDON TO VET — Hidden Gem deck with planter backdrop

As workplace design evolved, attractive amenities became the expectation for companies competing for top talent. A rich workplace experience leads to higher retention — which is what tenants are buying when they sign the lease.

We collaborated with the diverse creative studio team at WOW Atelier to make the patio space inseparable from their interior amenities. Their interior. Our exterior. One idea.

STAND-IN BRANDON TO VET — Hidden Gem evening bench lighting (after-dark mood)
Picture This

What if your retrofit
landed the WeWork-class tenant?

Hidden Gem proved that small outdoor moves — done right — can land the kind of tenant who’d normally tour past your building. The constraint isn’t budget. It’s thinking.

Imagine This for Your Building →

When we were tasked with designing a seamless interior/exterior space that was cutty, urban, and reminiscent of a secret pocket park you might stumble upon in a new city, we knew we had to collaborate with Loft Six Four. No one does rooftop space better. Full stop

Greg Walker WOW Atelier

03
Chapter Three

Results

WeWork
Tenant-Class Attracted
The amenity was pivotal in attracting new tenants — including WeWork — whose high office-space standards were met by the rooftop’s quality.

Hidden Gem is exactly what its name describes — an extremely outstanding outdoor space, relatively unknown because of its location as a private rooftop patio connecting three office towers in downtown Salt Lake City.

The space is a small but important part of a tens-of-millions-of-dollars investment to recover The Gateway. It’s now the only large outdoor office patio amenity in Salt Lake City’s Central Business District — a fine example of an under-utilized space turned into a brand asset.

Tenants use it for work, lunch, events, and casual meetings. It became a daily reason to stay at the lease end — and a leasing pitch for the next tenant.

When precision design replaces big spending, the building gets a second life — without losing the first one to a teardown.

3
Office Towers Linked
5K
Sq Ft Rooftop [VERIFY]
1
CBD Outdoor Patio of Its Kind
0
Major Roof Penetrations
Project Details Hidden Gem · The Offices at Gateway
Typology
Commercial rooftop amenity / office repositioning
Client / Owner
Vestar / The Gateway
Interior Collaborator
WOW Atelier
Completion
2022 [VERIFY]
Rooftop
~5,000 sq. ft. [VERIFY]
Connects
3 downtown office towers
STAND-IN — BRANDON TO VET. Pick: Residence Inn Boise rooftop hero.
Next Project
High-end urban hospitality in the heart of Boise
Residence Inn Boise
A guest-only patio that became Boise’s front porch in the sky.

“We’re poised to be the urban extension of Silicon Slopes. We have a unique opportunity where we’re going to bring on large blocks of creative workspace.”

Jenny Cushing — Vestar

Your project deserves
this level of thinking.

Whether you’re a developer, architect, or builder — if your outdoor space needs to define the project, we should talk.